Based on the latest web 2.0 tools and technologies, Interact Egypt is pleased to offer its set of social media marketing services in the region, which is now witnessing a high level of awareness and utilization of social networks for involvement over both the social and the business levels.
Social Media Marketing interacts directly with its users via social media (blogs, forums, social networks, video/photo sharing sites, micro-blogging, virtual worlds). It represents a fundamental step in ranking an identity and acquiring company capital. The activities of Social Media Marketing envisage:
- Identifying the most important communities for the Company or Institution on the basis of the strategic objectives/identity of the same
- Analyzing and monitoring web spaces. During this phase it is possible to understand the perception of the users and define the strategies to the undertaken to participate.
- Acting and interacting with consumers according to the targeted guide lines; creating blogs and communities online, participating in discussions, posting articles and links, entering replies to comments or to contents shared by other people
- Monitoring the effect of the actions taken
Actions are not only directed to web: it is possible to launch mobile advertising campaigns and create communities and sites targeted to mobile users.
What is social media marketing!?
In a nutshell, social media marketing is a new more innovative and sophisticated way to use the "web". It's a more advanced way of virtual communication that could - if utilized correctly - bring a lot of benefits to both; individuals and businesses. It involves a lot of famous recent social media concepts like befriending, networking, sharing, you- tubing, facebooking, digg-ing, tweeting, googling, blogging, spreading the word, discussing, etc.
From a B2B or a B2C standpoint, Social media marketing is what could be described as taking an extra step further to communicate with prospects, who are mostly interested in what business provides and serves.
Who is using social media here?
Statistics showed that there will be 22 million internet users by the end of 2010 (m2 press wire).
It also showed that facebook is the most visited website in Egypt, after google. Over 1 million Egyptians are already sharing their lives on facebook. Generally, It already adds more than 5 million users per week. Every minute, 20 hours of video is uploaded to YouTube and 51% of you tube users go to YouTube weekly or more often. Etc.
How can Interact Egypt help?
Interact is a software development company, that has decided not just to develop the software, the games, the applications or the content management systems that is asked of it, but has thought of taking all this to a higher and a more competitive level, which is helping its clients to make the optimum use of such tools. Interact is also keen on helping its clients achieve what's called "social Capital"; simply measuring the level of influence and the power of the social network- that interact created for the client- in bringing and referring businesses to you.
In this respect, Interact provides a variety of social media marketing services ranging for online branding and promotion based on web 2.0 like creating your web identity, providing social media consultancy, building up social media marketing campaigns, SEO (search Engine Optimization), creating viral videos , social media monitoring and building social media applications for the web and mobile.
Speaking of achieving the optimum benefit out of social media tools, interact has been the first company to take up a project that involved creating, managing and monitoring a dynamic online campaign for ENEL Italy. It planned, designed, produced and promoted the first interactive web sitcom (Luce & Gas) on YouTube about the consumption of Light & Gas. It got over 400.000 visualizations in 30 days.